LEGION RUN ATHENS 2017 @ MARKOPOULO RACETRACK
XCUBED was privileged to organize the annual LEGION RUN in Athens in October 2017. The famed endurance and action/adventure run was staged for the first time in the exceptional arena of the Athens Horse Race facilities in Markopoulo, in a brief driving distance from the centre of the Greek capital. Our company not also undertook the whole organization and presentation of this massive event but also managed the ticketing system, planned the route of the run and the constructions along with the international LEGION RUN team while it boosted its communication to mass audiences through extensive press office and digital/social media activities. Additionally our firm’s experienced Sports Marketing professionals, designed an appealing sponsorship program that drew the attention of large domestic companies as well as significant international brands. More than 2,500 participants and numerous friends and spectators experienced a never-forget event that was described as the biggest and most challenging LEGION RUN that was ever hosted in Greece. XCUBED holds the rights for this event until, at least, 2019.