Category: Custom made projects, Events

Fiat 500X Greek Launch @ Blank Athens

 

Fiat Chrysler Group wanted something Xtra for the launch of their new 500X model in the greek market and we delivered the Xtraordinary 500x Gallery.Our idea was to set up a pop-up art gallery store at the heart of Athens and there was no better place than blank urban space on Gazi square. The car itself is a piece of art so it must have the same treatment. We set up a video-painting art gallery placing the 500X under the spotlight.It was a 5 day event including Press Conference , various meetings, seminars and of course 2 open days for the fans!