Superfoods , the big sponsor of Panathinaikos Basketball Club, assigned our agency the design and implementation of the big sponsorship. The ‘Garden’ concept took the visitors by surprise as their entrance (Vip & Main Gate 5) in the stadium was a little welcoming garden made from the natural ingredients that the sponsor’s natural products are made. The fans had the chance to learn more about the natural products that are included in Superfoods vitamins and take a selfie at the backdrop. At the end of the game the fans left the stadium with an ecological bag with vitamin as a parting-gift.